Field Notes

Notes from the build.

Websites, booking flows, and search for lodges, boat builders, fly shops, and outdoor brands, written by someone who actually fishes.

7 min read

What a fishing lodge website costs, and what drives the price

What a fishing lodge website costs, what moves the price, and what ongoing care adds. Published numbers and straight answers from a lodge web designer.

Read post →
6 min read

How Tour Companies Get Recommended When Guests Ask AI

How tour and outdoor companies get named when guests ask ChatGPT or Google AI for the best tour near town, and what to fix on your site first.

Read post →
5 min read

How Fishing Lodges Get Recommended by AI Assistants

How fly fishing lodges show up when anglers ask AI assistants for the best lodge: clear facts, answer pages, schema, reviews and mentions.

Read post →
7 min read

What a Fishing Lodge Website Needs to Turn Visitors Into Booking Requests

What a fishing lodge website needs to turn trip planners into booking requests: fishery story, published rates, seasons, travel info and one simple form.

Read post →
5 min read

Build Breakdown: No Name Fly Lodge

How we built the No Name Fly Lodge site for a Puerto Rico tarpon lodge: page map, fishery story, rates up front and an inquiry flow that drove 378 requests.

Read post →
5 min read

What a rafting or tour company website costs, and what drives the price

What a rafting or tour company website costs, what moves the price, and what ongoing care and inquiry follow-up add. Straight answers, no sales pitch.

Read post →
6 min read

How tour operators get more direct bookings (and lean less on OTAs)

What your tour company website needs to win direct bookings: prices and dates up front, fast booking on a phone, your booking tool built in, and trust.

Read post →
6 min read

Boat Builder Website Design: How to Sell Hulls Before the Sea Trial

Boat builder website design that turns browsers into sea trials and quotes: model pages with real specs, a pricing signal, a build path and fast follow up.

Read post →
5 min read

Your Website Isn't a Brochure. It's Where the Inquiry Starts.

Why your website gets traffic but no leads, and what a site built to sell does differently: clear answers, one next step, a lighter ask and fast follow up.

Read post →
6 min read

How to Grow a Fly Shop Online

How to grow a fly shop online: a Google Business Profile that brings walk ins, fishing reports, a store that sells what works, and an email list you own.

Read post →
5 min read

Outfitter Website Design: What Turns Visitors Into Booked Trips

Outfitter website design that books more trips: a page for every trip, honest pricing, species and season pages, real photos and booking built for phones.

Read post →
5 min read

Before You Buy Google Ads, Fix the Lodge Site

Before a fishing lodge spends on Google Ads, the site needs landing pages, rates and a clear inquiry path so paid traffic turns into booking requests.

Read post →
6 min read

How a Fishing Lodge Website Gets Found on Google

What gets a fishing lodge found on Google and AI: clear pages, real fishery detail, speed, reviews and a site built for discovery, not an SEO retainer.

Read post →